Zombie takeover

Distributors of free commuter paper, mX transformed into zombies in Brisbane.

The zombie outbreak was promoting the launch of Warner Bros. Movie World’s Fright Night.Every second mX distributor was seen sporting garish wigs and make-up between 2pm and 6pm.

“Our dedicated distributors enjoy getting into character like this and they’re really looking forward to getting out on the Brisbane CBD streets among the unsuspecting CBD workers promoting Fright Night on Thursday,”

mX publisher Fiona Mellor said yesterday. “This is a great example of mX’s adaptability and creativity in building unique client partnerships.”

MX brisbane zombies article

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