Your pet is family

Pfizer rolls out a new integrated campaign for their Revolution pet care brand.

Pfizer Revolution Your Pet Is FamilyThe campaign aims to differentiate Revolution from all the other parasiticides by creatively portraying the insight that pets are an integral member of the family.

Pfizer’s emotive campaign is in response to ‘functional’ competitors who promote their brand through endorsements or product attributes. Revolution’s positioning delivers a highly relevant and emotional connection with their target audience, adding equity to the brand.

Newspaper ads have run in the Health and Wellbeing section of the Sunday paper, bringing to life the emotional connection between family and pet. It targets consumers who take an avid interest in their health, and would extend this level of care and attention to their pet.

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