Winners announced in mock newsroom challenge

Winners announced in mock newsroom challengeThe winners of The Age Editorial Challenge, MediaCom, with Editor at Large, Mark Hawthorne, and Deputy Digital Editor, Mex Cooper. Photograph: Paul Jeffers, Fairfax Media, 15 Sep 2016

Winners of the ‘Best Newsroom’ Awards at Fairfax Media’s media agency Editorial challenge have been announced, with MediaCom in Melbourne and Match Media in Sydney topping a field of highly competitive teams to win in their respective cities.

The competition saw a number of media agencies from Victoria and NSW competing in teams to create multi-platform news and feature stories for mock versions of The Age and The Sydney Morning Herald, with accompanying headlines, captioned pictures and video to support their stories.

Judged by some of Fairfax’s most senior talent including The Age’s Editor at Large, Mark Hawthorne and The Sydney Morning Herald’s Digital Editor, Stephen Hutcheon, each team member was assigned a newsroom role, such as Editor-in-Chief, reporter/interviewer, writer, photographer/videographer and sub-editor.

The challenge provided expert guidance on how to write a compelling story, attention-grabbing headlines, interviewing, photography/videography and sub-editing.

Commenting on the Melbourne winners, Mark Hawthorne said: “Congratulations to MediaCom, as the winners of the overall newsroom award they had a unique, engaging feature story that we believed would be widely read, an outstanding video with high production values, and a very clever digital headline ‘Swipe right but just for the night’.”

The 2016 Fairfax Media Editorial Challenge winners are:

Best Newsroom (Overall)

Prize: $500 travel voucher, courtesy of Traveller

Melbourne: MediaCom

Sydney: Match Media

Best Individual Story (News or Feature)

Prize: $1500 team restaurant voucher, courtesy of Good Food

Melbourne: Dentsu Mitchell

Sydney: PHD Sydney

Best Multimedia (Photo & Video)

Prize: 12 month Stan subscription

Melbourne: OMD

Sydney: Initiative

Best Headline (Any Platform)

Prize: 1 x bottle of Veuve Clicquot each

Melbourne: ZenithOptimedia

Sydney: Society

The Editorial Challenge awards were held in Melbourne on Thursday 15 September 2016 and in Sydney on Thursday 22 September.

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