Winners announced for the 2016 PANPA Advertising and Marketing Awards

Winners announced for the 2016 PANPA Advertising and Marketing Awards

Asia-Pacific’s best news media creative, sales and marketing work and talent was recognised tonight at the 2016 PANPA Advertising & Marketing Awards held at the Art Gallery of NSW, Sydney.

The Awards recognise and celebrate news media advertising and marketing campaigns, as well as the industry’s creative, sales and marketing teams in Australia, New Zealand, the South Pacific and Asia.  The awards, presented in front of 300 industry guests, were held in conjunction with the annual industry conference, Future Forum.

The Advertising categories recognise publishers’ in-house work only, while both agency and in-house executions are eligible for the Marketing categories. The awards are presented across metropolitan/national, regional and community titles. Independent judges again oversaw this year’s awards.

NewsMediaWorks Chief Executive Mark Hollands said: “The Advertising & Marketing Awards recognise the outstanding talent and work from our news media publishers, from the contribution they make to their communities to the effective campaign outcomes for advertisers and media agencies.

“The calibre of entries for this year’s Advertising & Marketing Awards was outstanding, with a range of submissions from across the region.”

The 2016 Advertising & Marketing Awards were sponsored by 90 Seconds.

The full list of 2016 PANPA Advertising & Marketing Awards winners are:


Best Print Single Advertisement for a Client

The Courier, Narrabri – Visage Beauty and Medi-Spa – Someone Needed to Tell Betty

Wanganui Chronicle – Local and Loyal Services – Local and Loyal

National / Metropolitan
Singapore Press Holdings – Swarovski – Swarovski Christmas

Best Print Campaign for a Client

The Courier, Narrabri – The Crossing Theatre – Find the Golden Ticket      

Sunshine Coast Daily – Maurice Blackburn Lawyers – Community Connections

National / Metropolitan
News Corp Australia – Etihad Airways – 72-Hours series

Best Feature / Supplement / Native Advertising Environment

Southern Courier, NewsLocal Sydney – Future Leaders

Sunraysia Daily – Your Sunraysia

National / Metropolitan
Sunday Magazine, Sunday Star-Times, Fairfax Media NZ – Valspar – Valspar Paint Match

Best Print Idea or Innovation (OPEN)
The Mercury, Hobart – Harcourts Real Estate Re-Brand

Best Integrated Campaign for a Client (OPEN)
Sunshine Coast Daily – Maurice Blackburn Lawyers – Community Connections


Best Copywriting (OPEN)
Graham Stride, Create Me, NZME. – Strap Your Product to Our Engines


Best Single Advertisement for a Client

Community & Quest Community Newspapers – Moreton Bay Tourism – Fall In Love

The Chronicle, Toowoomba – Oakwood Apartments – Oakwood Asia

The Courier-Mail and Sunday Mail, Queensland – Endeavour College Open Day

Best Digital Campaign for a Client

Regional & Gold Coast Bulletin – Jupiters Casino – Gold Coast Best Dressed

The New Zealand Herald – BNZ Shred – The Native Campaign

Best Digital Idea or Innovation (OPEN)
The New Zealand Herald – Spark Brand Feature

Best Microsite / Native Advertising Environment (OPEN), The Courier-Mail & Sunday Mail – Legacy Brisbane – Legacy ANZAC


Trade Campaign of the Year

Community Newspaper Group, Western Australia –

Geelong Advertiser – 175th Anniversary

National / Metropolitan
APN Australian Regional Media – Service Central Launch

Consumer Campaign of the Year

NewsLocal, Sydney, News Corp Australia – #SnapSydney 2015

Geelong Advertiser – Warralily Subscription Drive

National / Metropolitan
Fairfax Media – Independent News for Independent Thinkers

Best Cause-Related or Community Service Campaign

Leader Community News – Leader Local Grants

The Chronicle, Toowoomba – Carnival of Flowers

National / Metropolitan
The West Australian – Click4FireRelief

Sponsorship of the Year

Leader Community News – AustralianSuper – The Money Talks seminars

National / Metropolitan
NZME. – Ad Tech 2015

Best Young Reader Program (OPEN)
News Corp Australia – Raise A Reader


Team Collaboration / Team Player of the Year
Kerry Leonard, Head of Client Partnerships, NZME

Designer / Creative Services Professional of the Year
Tommy Lim, Singapore Press Holdings

Creative Services Team of the Year
News Corp Studios, News Corp Australia

Marketer of the Year
Michael Laxton, Director, Customer Marketing & Growth, Fairfax Media

Marketing Team of the Year
Fairfax Media Trade Marketing Team

Sales Person of the Year
Tara Duncan, Agency Account Manager, News Community Media

Sales Manager of the Year
David Warren, Sales Manager, The Daily Telegraph & Sunday Telegraph

Sales Team of the Year
News Corp Australia – Community Titles, Queensland Agency Team

Judges for the 2016 PANPAs
David Murphy, Karyn Krawford, David Hovenden, Mary Ann Azer, Andy Moger, Kellie Northwood, Tim Burrowes, Paul Coles, Paul Dovas, Ed Efchak, Andrew Tyndall, Laurie Geddes, Gavin Ellis, Brian Hill, Susan Bredow, Mark Jones, Malcolm Alder, Mark Kennedy, Mark Dadswell, Martin Lane, Mark Challinor, Ava Lawler, David Leeson, Daniel Littlepage, Samuel North, Adrianne Nixon, Nate Cochrane, Michael Rose, Peter Cornelius, Jane Schulze, Craig Sillitoe, Mark Sharman, Cheryl Stanion, John Steedman, John Hancock, Michael Van Wyk, Darren Burden, Simon Wake, Christopher Pash, David Krug, Mark Furness, Herbert Kieleithner, Hugh Martin, Georgie Charlish, Claudia Sagripanti, Mechthild Schimpf, Doug Wills, Hugh Gibson, Damien Munday, Dave Petschack, Tony Gillies, Steve Davis, Peter Fray, Roger Coombs, Rick Neville, John Pender, Jane Nicholls, Eva Rinaldi, Phillip Campbell, Steve Packham, David Roles, Peter Coleman, Peter Clark, Jon Reid.

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