WIN makes a statement

We’ve commented before about television or radio stations and their reliance on newspapers to help them promote their programming. This ad from WIN Network appeared in the weekend edition of the AFR.

Win Network The Win News HourIt is reasonable to assume that WIN understand that not all AFR readers are their TV viewing target audience and in my opinion, the most likely audience to respond, is ‘the trade’.

There are three key objectives being employed here:

1. Promote their news broadcast

2. Signal confidence to the market and competitive news channels

3. Gain consideration as a channel for election advertising (by mentioning the breadth and depth of their offer in relation to ‘electorates’)

Be that as it may, the ad itself helps further the idea that broadcast media rely on the reach and trusted adviser status of newspapers, to help them achieve their own business objectives.


Leave a comment