Discriminatory advertising is against the law.
References to sex, relationship status, age, race, religion etc should be avoided, as should the use of words that may indicate a preference for particular groups or may discourage others from applying, eg foreman, tradesman, glamorous, well-built, mature, youthful, office girl etc.
If a publisher publishes an advertisement which is later found to be discriminatory they can receive a financial penalty along with the advertiser.
This is because it is unlawful for a person to ‘knowingly … aid another person to contravene’ the legislation.
In the pdf below are some of the basics you should know…