Wave2 launch new ad platform

Wave2 Media Solutions has launched a new advertising solutions platform, which it says enables simple and fast implementation for self-service advertising.

The platform, AdPortal Cloud, is a follow up to the company’s Wave2 AdPortal, recognised as one of the leading newspaper advertising solutions.

AdPortal Cloud is built to be implemented and go live within four weeks and Wave2 says that it is well suited for small and medium sized newspaper and magazine publishers.

The platform operations across multiple verticals of advertising including private and trade classifieds, family announcements and trade display.

Wave2 said in a statement on the new platform: “AdPortal Cloud assists in transitioning traditional advertising models and replaces them with a dynamic self-service advertising solution that has been proven to significantly raise ad revenue”.

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