Volkswagen’s ‘Softy’ Approach

VW is a brand that is rarely subject to negative exposure.

VW is a brand that is rarely subject to negative exposure.So when a question is raised about safety or performance of their cars, it’s a ‘sit up’ moment for both media and owners.

With overseas markets enacting large scale recalls of cars due to a transmission fault, this ad represents a softly, softly approach from Volkswagen in Australia which as of now has been followed up by a similar recall to that being implemented in overseas markets.

Other brands ‘in crisis’ have also directly addressed their customers in newspaper ads because it’s the obvious medium for messages that need to be conveyed in a trusted, factual environment.

Here’s how Huggies and McDonalds delivered ‘straight talk’ to customers in 2012.

Downloads

Leave a comment