VB says sorry

VB tells consumers they're sorry for changing their beer with this full-page newspaper ad.

Carlton & United Breweries (CUB) penned a full page “We heard you…we’re fixing it” letter to the beer drinkers of Australia, stating that they had made a mistake by changing the brew over the past few years. vb-we-heard-you-letter-article

Running in newspapers across the nation, the full-page advertisement tells consumers that they will restore the recipe as well as the branding to restore Australia’s most iconic beer “back to its best”.

The move is in response to Vic Bitter drinkers voicing complaints about tinkering with the beer.

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