The types of practices and promotions that are unacceptable are…
- a practice or promotion that may encourage the irresponsible consumption of liquor;
- a practice or promotion that may discourage a patron from monitoring or controlling the patrons consumption of liquor;
- a practice or promotion likely to have a special appeal to children (for example, because of the use of designs, names, motifs or characters that are likely to be attractive to children);
- a practice or promotion that is indecent or offensive;
- a practice or promotion using emotive descriptions that are likely to encourage irresponsible consumption of liquor;
- a practice or promotion that involves providing free drinks, or providing drinks at discounts, in a way that encourages patrons to consume liquor more rapidly than they would otherwise do; and
- a practice or promotion prescribed by the Liquor Regulation as an unacceptable practice or promotion.
Download our industry Guiding Principle on advertising alcohol.