Upcoming festive alcohol advertising and promotions

This is a timely reminder that when licensed premises are planning to conduct alcohol promotions over the festive season, please remember that they’re required by law to encourage responsible drinking and minimise harm.

The types of practices and promotions that are unacceptable are…

  • a practice or promotion that may encourage the irresponsible consumption of liquor;
  • a practice or promotion that may discourage a patron from monitoring or controlling the patrons consumption of liquor;
  • a practice or promotion likely to have a special appeal to children (for example, because of the use of designs, names, motifs or characters that are likely to be attractive to children);
  • a practice or promotion that is indecent or offensive;
  • a practice or promotion using emotive descriptions that are likely to encourage irresponsible consumption of liquor;
  • a practice or promotion that involves providing free drinks, or providing drinks at discounts, in a way that encourages patrons to consume liquor more rapidly than they would otherwise do; and
  • a practice or promotion prescribed by the Liquor Regulation as an unacceptable practice or promotion.

Download our industry Guiding Principle on advertising alcohol.

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