Under 30s driving mobile

This slide addresses a commonly held belief that ‘young people don’t read newspapers’. This is often stated without any justification based on solid evidence, and is mistaken.

Under 30's driving mobile

The data clearly shows that newspaper mobile audiences have a much younger age profile than the general population – in other words, digital consumption via these devices is driven by young Australians.  Young people do read newspapers, but they are more likely to choose to read them via digital platforms than older generations.

For more Nickable Charts from The Newspaper Worksclick here.

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