UM creatives take Young Spikes silver

Two young Australian creatives, Nelson DeMartini and Hannah MacAuslane from UM, have secured a silver in the media category at the 2014 Young Spikes competition.

The competition, which is held during the Spikes Asia Festival in Singapore, brought together some of the best young creatives from the Asia-Pacific to respond to a 48 hour brief in the categories of print, digital and media.

Corporate ShootThe media brief asks participants to support Singapore Tourism in driving post-arrival tourism dollars and exploring the best Singapore has to offer.

Mr DeMartini and Ms MacAuslane came up with a pitch that focused on empowering taxi drivers to be tourism ambassadors, calling their campaign ‘Taxi Drivers: Your Guide to Singapore’.

The UM creatives said that they enjoyed the festival and the competition, and were pleased with the positive result.

“Special thanks to Raymond, a taxi driver we met on the first night in town who proved an excellent guide to the city, and who inspired us with the idea that awarded us silver,” they said.

News Corp Australia is the official Australian representative of the Spikes Asia Festival, and the company’s group director of sales, Fiorella Di Santo congratulated Mr DeMartini and Ms MacAuslane on their performance in the competition.

“Their idea was creative and smart and I’m pleased that it was recognised at the Asia-Pacific level,” she said.

In the Media Young Spikes category, Indonesia secured gold while Sri Lanka took out bronze.

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