News Corp Australia has made two new appointments to its national sales team this week.
Taking the new role of national sales director is Sharb Farjami, who is currently chief operating officer of Mindshare Australasia. Commercial director for News Corp’s national sales team, Neil Robinson, will move up into the role of director, digital strategy and sales.
Both roles will report to News group director – sales, Fiorella Di Santo.
Mr Farjami said of his appointment that the opportunity to lead the national multiplatform sales offering of Australia’s number one media company was too good an opportunity to pass up. He joined Mindshare in 2011, having previously worked for Ignite Media Brands and for 10 years with MTV Networks internationally.
Ms Di Santo described Mr Farjami as “a fantastic addition to our team,” thanks to his “extensive experience in the media industry and deep understanding of what national advertisers expect from media companies.”
Mr Robinson moves into the role of director digital strategy and sales in his 13th year with News Corp Australia.
Joining in 2001 as a group sales manager, he became national sales director of the advertising team in 2007, before being promoted to general manager and then commercial director of the team, as News forged ahead with its cross-platform, integrated national sales team.
His new role will see him responsible for developing and delivering the company’s digital sales strategy, working closely with the product, technology, editorial and sales teams, as well as managing News Corp’s programmatic exchange and SME offering, News Xtend.
“This promotion reflects Neil’s successes during his time at News Corp Australia,” Ms Di Santo said. “He is a stand out performer and I am confident that he will excel in driving revenue across our suite of products.”
Mr Robinson said the opportunity to build on the company’s digital offering is immense. “Each month, almost 15 million Australians access a News Corp Australia brand across platforms,” he said.
“I look forward to supporting our editorial teams, and the great content they produce, with engaging digital advertising products and opportunities.”
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