Turf Club gets playful

The Australian Turf Club ran this full page in Sunday newspapers, inviting attendance to Guineas Day at Rosehill in Sydney.

Australian Turf Club Thoroughly PlayfulWith sponsorship from BMW and M.J. Bale, they are clearly positioning the event to a well-dressed and upscale crowd.

The only image of horses is in the artful logo used at the bottom of the copy which is no doubt designed to generate broader appeal beyond racing fans.

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