Traffic Driven By Newspapers

Whether bricks and mortar, or based online, retailers still get returns from placing a call to action in newspapers.

Ozsale The Largest Online Shopping Event Of The YearThe Home Reinvent Your HomeBoth ozsale.com.au and thehome.com.au placed full page ads in Sunday newspapers, exposing potentially new customers to their brands, beyond the transactional environment of online shopping.

For people who may not be comfortable with online shopping, they over reasons to reappraise their online stores…be it ‘pay with Paypal’ or ‘$2 shipping’…both offers designed to overcome typical online shopping objections (i.e. security and ease of transactions).

For more information on how to construct effective retail advertising for newspapers, click here.

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