- Tourism WA has demonstrated a really good use of newspapers, delivering some of the strongest results we’ve tested.
- From a creative perspective, the ad looks terrific with a very effective balance of eye catching photography, to well crafted copy delivering strongly on information.
- This ad is now our #1 ad delivering to Affinity (of over 300 ads tested) but it also delivers significantly above norms on Reappraisal, Information
and Call to Action.
- This is a text book example
of a tourism organisation, using
newspapers to deliver strong
consideration for their destination.
Download full results of Tourism WA June 2011 Creative Benchmarking research below.