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Agencies and marketers have an important role to play in the future of Australian news

By Seb Rennie, Chief Investment Officer, GroupM
Published adnews.com.au

To ensure trusted, reliable news remains available to us and the generations to come, advertisers and agencies have an important role to play.

GroupM’s Seb Rennie argues that news has become more, not less, important. But with the advent of digital, the environment has become more challenging, particularly with the introduction of programmatic ad placement across news publishers.

It’s encouraging to see industry body ThinkNewsBrands working with Roy Morgan to streamline how news is represented in our key planning tool, the Asteroid database.

The reorganisation of the database has created a one stop shop for planners that better represents how we are consuming news these days. While news previously sat within a “print” folder alongside magazines, it is now represented within the database as a stand-alone channel that shows the reach across print, digital and Total News – the combination of the two.

This removes the friction for agencies and clients to access the information they need making it as easy as possible to make the right decisions around investing in news.


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Meta’s news loss could be advertisers’ gain
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Trending Media Release
26th Feb

Written news reaches an incredible 97 per cent of Australians aged 14+ each month.

Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.

Written news reaches an incredible 97 per cent of Australians aged 14+ each month.

Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.

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21st Feb

How specialised categories are on the rise with Total News
How specialised categories are on the rise with Total News

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13th Feb

Written news publishing is the perfect media solution in 2024
Written news publishing is the perfect media solution in 2024

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9th Feb

Experts discuss the balance between editorial & commercial at IMAA and ThinkNewsBrands Publishing & News 101 Launch
Experts discuss the balance between editorial & commercial at IMAA and ThinkNewsBrands Publishing & News 101 Launch

Trending Media Release
27th Nov

Latest readership figures reveal 20.8 million Australians read Total News, with broad multi-category engagement.

Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.

Latest readership figures reveal 20.8 million Australians read Total News, with broad multi-category engagement.

Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.

Trending News
12th Oct

Audience reach, ‘shareability’ get a makeover as new media study mythbusts consumption
Audience reach, ‘shareability’ get a makeover as new media study mythbusts consumption

Trending News
22nd Aug

CMO Perspectives: How Yalumba’s bespoke news media approach is helping the brand build consideration and engagement

Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.

CMO Perspectives: How Yalumba’s bespoke news media approach is helping the brand build consideration and engagement

Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.

Trending Media Release
21st Aug

Total News readership: 96 per cent of Australians remain engaged with news

Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.

Total News readership: 96 per cent of Australians remain engaged with news

Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.