Purpose and Product create best dressed ads
The best ads are the ones that take the brand further. This week we test two newspaper ads to examine which is more successful at utilising Product and Purpose.
Topic: ADvance
How less can be more
With two different approaches to print ads for NBN services from Telstra and Internode, we examine how they worked in the marketplace.
Simple message delivers the word on cruising
Newspaper readers are a valuable audience for those advertising cruise holidays. Here, we benchmark two creative approaches from Cunard for the same holiday that had different outcomes - particularly with word-of-mouth.
Face value – we like to watch
Magazines inside newspapers are enormously popular with readers and advertisers. Few categories thrive on the high-quality production values of these glossies than watch-makers.
Ads offer rewarding experience
Insurance brand NRMA and banking giant ANZ promote product features and services that reward customers to stand out from the competition, writes TANYA SHINN.
Winning a Brand slam
ADRIAN FERNANDES uses the industry’s unique creative benchmarking methodology to show how ads turn the dial up on brand metrics