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Topic: ADvance

Purpose and Product create best dressed ads

Purpose and Product create best dressed ads

  • Lance Clatworthy
  • 6 December, 2017

The best ads are the ones that take the brand further. This week we test two newspaper ads to examine which is more successful at utilising Product and Purpose.

How less can be more

How less can be more

  • Lance Clatworthy
  • 26 September, 2017

With two different approaches to print ads for NBN services from Telstra and Internode, we examine how they worked in the marketplace.

Simple message delivers the word on cruising

Simple message delivers the word on cruising

  • Lance Clatworthy
  • 30 May, 2017

Newspaper readers are a valuable audience for those advertising cruise holidays. Here, we benchmark two creative approaches from Cunard for the same holiday that had different outcomes - particularly with word-of-mouth.

Face value – we like to watch

Face value – we like to watch

  • Tanya Shinn
  • 18 November, 2016

Magazines inside newspapers are enormously popular with readers and advertisers. Few categories thrive on the high-quality production values of these glossies than watch-makers.

Ads offer rewarding experience

Ads offer rewarding experience

  • Tanya Shinn
  • 25 October, 2016

Insurance brand NRMA and banking giant ANZ promote product features and services that reward customers to stand out from the competition, writes TANYA SHINN.

Winning a Brand slam

Winning a Brand slam

  • Adrian Fernandes
  • 2 August, 2016

ADRIAN FERNANDES uses the industry’s unique creative benchmarking methodology to show how ads turn the dial up on brand metrics

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