Newspaper readers are a valuable audience for those advertising cruise holidays. Here, we benchmark two creative approaches from Cunard for the same holiday that had different outcomes - particularly with word-of-mouth.
Magazines inside newspapers are enormously popular with readers and advertisers. Few categories thrive on the high-quality production values of these glossies than watch-makers.
Insurance brand NRMA and banking giant ANZ promote product features and services that reward customers to stand out from the competition, writes TANYA SHINN.
ADRIAN FERNANDES uses the industry’s unique creative benchmarking methodology to show how ads turn the dial up on brand metrics