Top two break audience records

News.com.au has been bumped from first place in the Nielsen Digital Ratings Monthly, losing its long-held rank to ABC News websites.

However, it still can boast 2½ times the engagement of public broadcaster, with time spent per person clocking 57min 30sec compared with less than 23mins for the ABC.

Federal Election coverage may have contributed to strong audience growth.

Both sites attracted audiences larger than six million for the first time.

The ABC recorded an audience of 6.5m, a 30 per cent increase compared on the previous month, while news.com.au registered 6.2m, a 14-point increase.

Click on the coloured bars in the legends to toggle data sets.

Another beneficiary of the election was smh.com.au, which held on to third place after being bumped from second by the ABC last month. It recorded a unique audience increase of 6 per cent to 5.2m.

The Age returned to the Nielsen top 10 while nine.com.au, the rebrand of ninemsn, made its first appearance on the list at No.4 with a unique audience of 4.5 million. It secured the highest time-spent result at 58min 41sec.

Nielsen Digital Ratings Monthly July

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