Tomorrow dreams bigger

Emirates ran a two-page advertisement in newspapers informing consumers of the new A380 Hub opening in Dubai and the airline's one-stop flight to three destinations in France.

Emirates Tomorrow Dreams BiggerEmirates One Stop Nice Lyons-ParisThe advertisements ran several pages apart in prime positions in the early general news sections of the paper throughout the week.

Both advertisements evoke the airline’s new branding of ‘Hello Tomorrow’, which launched earlier this year and replaced their ‘Keep discovering’ tagline. It highlights the airline’s commitment to innovation and global connectivity and is designed to appeal to frequent travellers who meaningfully engage with cultures and people when abroad.

Check out our Creative Benchmarking research into the Travel & Tourism category, which shows how consumers engage with and act on newspaper advertising.

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