Theme parks offer fun

Families at a loose end the week before Easter and in the lead up to school holidays were targeted by full pages in the Sunday newspapers, with a ‘VIP pass’ offer from the Gold Coast theme parks.

Themen Parks VIP Pass Buy 3 Get 1 FreeDesigned to generate a spike in short-term sales, the ads focus on new attractions, to be relevant to both new visitors, and returning families.


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