The Straits Times launches in Brunei

The Straits Times launches in Brunei

The Straits Times, Singapore’s most widely-read newspaper and the flagship English-language daily of Singapore Press Holdings, will launch another regional edition today in Brunei.

United Borneo Press will print and distribute 2500 copies of The Straits Times Brunei each day, including The Sunday Times which will sell for B$1 per copy.

Brunei readers will also be able to subscribe to the All-in-One Straits Times package, which includes the print edition and full digital access via online, tablet and smartphone.

The new edition is set to launch at the Parkview Hotel in Brunei Darussalam on October 30, attended by SPH circulation executive vice-president Chua Wee Phong, United Daily News chairman Dato Paduka Lim Beng Thai and United Borneo Press managing director Sim Yong Liang, as well as the Singapore High Commissioner to Brunei, Jaya Ratnam.

“The launch of The Straits Times in Brunei, together with a digital access package, will keep readers informed of important news events in the world, the region and in Singapore,” Mr Chua said.

“This caters to readers’ varying news consumption preferences anytime, anywhere; beyond the constraints of geographical boundaries.”

The newspaper will be available in the capital city, Brunei Darussalam, and will target local and foreign businessmen. It will also be stocked in ministries, businesses, major hotels, airlines, bookshops and supermarkets.

The Straits Times has 20 bureaus in major cities around the world, with the Brunei expansion coming six months after the paper launched its Myanmar edition in March this year, where it is now the largest circulation international newspaper at 5,000 copies daily.

Its Communities microsites platform was named 2014 Digital Innovation of the Year award at this year’s Newspaper of the Year Awards.

For an insight into the marketing philosophy behind SPH, check out our Future Forum video interview with SPH head of strategic marketing, Geoff Tan.

The Straits Times has also relaunched its classified app this week – read more here.

For more news from The Newspaper Works, click here.

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