The Newspaper Works partners with PressReader for app

The Newspaper Works will launch an app for iOS and Android devices this week, as part of a partnership with global digital distribution and publishing company PressReader.

PressReader, a major sponsor of this year’s Future Forum industry conference, will host the app, which has been built to publish digital editions for mobile and tablet of print publications The Bulletin, The Works and special industry magazines like the Infographic Annual.

CEO of The Newspaper Works, Mark Hollands, said that “publishing and communication is at the heartbeat of this organisation.”

“We are delighted to work with PressReader to offer our content in apps on both the iOS and Android platforms.”

PressReader has developed major partnerships in Australia and New Zealand with newspaper and magazine publishers like Fairfax Media, News Corp, APN, Nextmedia and McPherson Media Group. In addition to its publisher partnerships, PressReader has also struck deals with local libraries, hotels, government agencies, city councils and device manufacturers (OEMs), as well as transportation companies like Virgin Australia – allowing customers or employees to access PressReader published content via a Wi-Fi connection.

Executive vice-president for PressReader, Nikolay Malyarov, who is in Sydney for the Future Forum, said the company’s distribution network gave publishers the ability to target audiences that are not necessarily tied to individual titles, but accessed content through search.

“We’re able to reach audiences that are incredibly difficult to reach as a single publisher – audiences when they’re at hotels, libraries or on cruise ships,” Mr Malyarov said.

“We allow publishers to use our technology and adapt it to their market, then retain their revenue to re-invest in the production of quality editorial content.”

The Newspaper Works app will be launched this week and can be found by typing ‘The Newspaper Works’ into the iTunes Store, Google Play store or Windows Store from Friday. The desktop site linked to the app is currently live and features an archive of The Newspaper Works’ publications from the past year. Readers can also subscribe to The Newspaper Works’ PressReader site or app to have publications auto-sent when they are published.

Internationally, PressReader distributes content for more than 4000 publishing partners from over 100 countries.

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