The Newspaper Works partners with ADMA

The Newspaper Works has partnered with the Association for Data-driven Marketing and Advertising (ADMA) for its Global Forum, which will bring a line-up of esteemed international speakers from the ad and marketing industry to Sydney in July.

As part of the partnership, readers and subscribers of The Newspaper Works can secure a 25% discount to various sessions of the conference if they enter the code NEWS25 when purchasing tickets from the ADMA Global Forum website.

The Forum, which will run 28-30 July, will feature speakers from companies like Facebook, Huffington Post, Netflix, Audi, Fast Company and Bank of America, from a range of backgrounds and areas of expertise.

In 2014, the Global Forum is made up of four separate conferences: ADMA’s annual Marketing and Advertising Forum and three new events – ADMA Creative Fuel, ADMA Media Connect and ADMA Business Intelligence and Analytics Lab.

CEO of ADMA Jodie Sangster, said that the changes were made to reflect the growth of the advertising, marketing and media industries and the “new data-driven world”.

“Everything is becoming data-driven and we felt that media, creative and data analytics needed their own conferences to explore the latest ideas and trends,” said Ms Sangster.

“Gone are the days when we can just benchmark ourselves against our Australian peers. We are now competing globally. Therefore, we need to have a broader perspective.

“For each of these conferences we have secured the world’s foremost innovators in marketing, creative thinking, analytics, innovation and technology. Delegates will learn how these world leaders are engaging customers and delivering ROI.”

The Global Marketing and Advertising Forum, which runs over 29-30 July at the Sydney Hilton Hotel, is headlined by names like Bruce Rogers, the chief insights officer for Forbes Media, Tim Donza, the director of consumer insights for Netflix, Jörg Dietzel, the head of marketing for Audi and Virgin Australia’s general manager for marketing Michael Scott.

The Media Connect event, which is on 29 July and also at the Hilton, features speakers like Jeff Chu, the editor-at-large of Fast Company, Bryant Chou, the China CEO of VICE Media and the vice president of operations at the Huffington Post Jorge Urrutia del Pozo.

The Business Intelligence and Analytics Lab, which takes place on 30 July at the Hilton, features talks from prominent figures in the analytics industry, including Brian Wilt, senior data scientist for Jawbone, Minakshi Srivastava, vice president for Bank of America in its consumer and business lending group and eminent author and vice president of predictive analytics for Monster Worldwide, Jean-Paul Isson.

The speaker line-up for the Creative Fuel conference, which is to be held at the Museum of Contemporary Art on 28 July, will be announced in early June.

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