The Newspaper Works has joined with Copy School to foster quality copywriting across all advertising media in a new partnership.
Copy School engages some of Australia’s leading advertising creative writers and directors to pass on their knowledge and experience to the next wave of copywriters.
A new brand identity also has formed out of the new partnership, crafted by The Newspaper Works’ head of design, Camila Carmody.
The Newspaper Works has long been a supporter of Copy School and will now provide management and logistical support. Copy School was previously managed by AWARD.
“Creative talent – and the creative process – are both vital to the future of the advertising industry,” The Newspaper Works CEO Mark Hollands said.
“Our partnership underlines our belief in the power of quality advertising and the importance of the great work of Copy School in Australia. We are very pleased to be more closely involved.”
The convenor of Copy School, Ray Black, said he was delighted about the new partnership.
“The commitment of the newspaper industry has been fantastic,” he said.
“The passion for nurturing and championing great copywriting is shared by Copy School and The Newspaper Works.”
A series of Copy School workshops will run from November 3 to 7 at the offices of The Newspaper Works in Sydney.
They will be led by guest tutors, some of the industry’s creative leaders who have all volunteered their time for Copy School, including The Monkeys’ Justin Drape, M&C Saatchi’s Ben Welsh, Eardrum’s Ralph van Dijk, Glue Society’s Jonathan Kneebone and Big Red’s Ted Horton.
The workshop series is open to young copywriters and those wanting to become a copywriter. A real world assignment will be set on Day 1, to be completed by the end of the week.
The workshop fee is $250 per student, and the fees will be donated to the OASIS YouthSupport Centre, which is part of the Salvation Army and provides a refuge and education centre for young people aged 16 to 24.
“Our upcoming workshops will be facilitated by some of the best copywriters in the industry, who each want to put something back into the industry by volunteering their time and talent,” Mr Black said.
“Our workshops are uniquely engaging and creative, delivered in a dynamic and conversational format.”
To find out more, contact The Newspaper Works here.