The Australian has added free digital subscription to The Wall Street Journal as part of its subscriber member benefits.
In addition to regularly featured WSJ content, new and existing subscribers will now have access to The Wall Street Journal on wsj.com, on iOS and Android, and via ePaper.
The WSJ access is being promoted by a campaign “What happens there – matters here” that will feature in print, social and digital.
The Australian’s chief executive Nicholas Gray said the addition of The Wall Street Journal ensured subscribers to The Australian received the best, most thought-provoking and credible reporting in the world.
Editor-in-chief of The Australian Paul Whittaker said WSJ access was especially timely and relevant, given the upcoming Republican and Democratic conventions and the Presidential election in America.
“Not only will our members receive the context and insight they expect from our coverage, led by foreign editor Greg Sheridan, they will now have unrivalled analysis and reporting of the US election via The Wall Street Journal,” he said. “No other news outlet can provide such comprehensive coverage of the weeks and months to come.”
The service is in addition to other entitlements that include full digital access on all devices, a Daily Edition app for news updates on tablet and mobile, and access to member benefits program, The Australian Plus.
The March 2016 Audit Bureau of Circulations figures show The Australian’s total paid Monday-Friday circulation is now in excess of 170,000 for the first time – driven largely by 14.5 per cent year-on-year growth in digital subscriptions.
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