The Advertiser’s “Dam” project

Newspaper ads from SA's The Advertiser's Olympic Dam project.

BHP’s recent decision to halt the expansion of the Olympic Dam mine site was seen as a disappointment for the South Australian economy. In response, the Advertiser gave South Australian businesses and brands an opportunity to get free advertising space by submitting material that followed a simple brief: Make South Australians feel good about the state.

The lead times were short and demand was high, with prominent brands including Coopers,Bank SA, Thirsty Camel, Motor Accident Commission, IGA, Elders and Stratco among those whojumped at the opportunity.

Here are a selection of newspaper ads that ran. 

Mac olympic dam article KWP olympic dam article Bickfords olympic dam article Coopers olympic dam article jarvis marketing article

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