Ten’s Elementary Approach

Channel Ten placed half page ads in Sunday newspapers, to remind viewers about the first episode of their new drama, Elementary, to be played Sunday night.

Channel Ten Elementary premiereThe ads appeared in premium positions in all key markets.

The strategy of placing ads on the day of programme launch appears to be paying off for Ten, as more than 1.2 million viewers tuned in to watch. Read more about Channel Ten’s use of newspapers here and here.

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