Telstra makes resolutions

This full page ad appeared in Sunday newspapers, coinciding with Chinese New Year.

Telstra It's A Time For ResolutionsThis ad seeks to deliver information, introducing services and an app, designed to enhance customer experience.

Ultimately, they are seeking reappraisal from brand rejecters and stronger affinity from customers already with the brand.

Humility is not a trait often associated with a category leader, yet the final sentence seeks to provide a softer edge to a brand not often associated with admitting fallibility. Take a look here for previous telecommunications newspaper ads of note.

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