Taste dishes up record-breaking traffic

NewsLifeMedia’s Taste.com.au reached new heights in audience numbers in 2013, according to Nielsen Online ratings.

NewsLifeMedia’s Taste.com.au reached new heights in audience numbers in 2013, according to Nielsen Online ratings.

The food site had a Unique Audience of 1.975 million for December 2013, its biggest month in the year, and latest figures show a record breaking 34.51 million page views.

Taste is the number one food site by a margin of 1.202 million UAs ahead of its closest rival, and its audience is continuing to grow, up 4.11 per cent year-on-year.

Taste brand head Louise Brockbank said 2013 was a massive year for Taste.com.au.

Along with the launch of its mobile site, magazine and monthly magazine-format cookbook series, Taste announced an exclusive brand and commercial supermarket partnership with Coles in an Australian first.

The year also saw the creation of Taste Planner, a “dynamic meal planning tool” which puts consumers “in control of their meal plans”. It provides a subscription service which devises plans catering to individual diets, allergies and budget, and will be rolled out this year.

“To end the year with these numbers is a fantastic result for the brand,” Ms Brockbank said.

International markets are in the brand’s sights for 2014.

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1 comment

  1. I think you will find that taste.com.au has a monthly Unique Audience (not unique browsers) of 1.975 million. It had Average Daily Unique Browsers of 304,532 during December. These are distinctly different metrics.

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