Suzuki Swift

Results shows that this newspaper ad for Suzuki Swift emotionally engages with consumers.

Key findingssuzuki-cb-article

  • Swift is nearly significantly above the norm on recognition and on par for both linkage and interest.
  • This newspaper ad results in differentiation and comprehension.
  • The ad connects emotionally by creating excitement, and is at or above the Average on other measures. Its emotional engagement measures is double the Average.
  • Newspaper execution also links well to the TVC.


Download full results in the document below.

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