Sunrice’s simple success

SunRice continues a successful strategy of recipe based advertorials within health and lifestyle supplements of major newspapers.

SunRice Delicious And LightWe’ve previously tested this approach from SunRice and found it to be a winning formula.

Respondents have found the recipe ideas to be great added value (which helps them differentiate the brand from competitors), and in keeping with the contextual placement of the advertising.

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