This presentation was compiled for a 2-day Media Federation of Australia workshop.
Presenting at this event, The Newspaper Works discussed some interesting facts about newspapers, comparing them with examples that would be of interest to this target; Facebook, Masterchef, Youtube viral successes, music downloads and apps supscriptions.
The following session looked at channel planning and media options. It was a good opportunity to plant the newspaper seed before they went on to work on a media brief. Attendees were all given a rubber band ball (to remind them to register to our website) and a stash of recycled pencils (to reinforce our eco-credentials).
Flick through the presentation below or download a copy.