Stuff NZ passes milestone of 2m unique browsers

Fairfax Media New Zealand website Stuff has hit a milestone, reaching a unique audience of 2.015 million in March, according to the latest Nielsen Online Ratings, reinforcing its position as the country’s leading digital brand.

The next-placed news site was NZME’s nzherald.co.nz with a unique audience of 1.681 million.

Fairfax NZ managing director NZ Simon Tong said the achievement was one of which everyone at the company could be proud.

“We’re in a unique position globally; a local media company is not only the leading domestic website, but is also sitting just behind Google and Facebook,” he said.

“Reaching two million New Zealanders in a single month is no easy feat, and it’s something we’ve been driving towards for some time.

“Just last year, two million seemed an audacious goal, but we’ve put a concerted effort into growing our audience and we’ve moved fast. Last year we transformed our newsrooms to enable working in a digitally-centric, audience-first way. And it has worked.

“We recognise people want to consume content in different ways, so part of our growth has come from not being afraid to try new things, like Facebook’s Instant Articles.”

Mr Tong says growth has come also from a focus in areas such as search, social media and other forms of marketing as well as product improvements, drawing new audiences in to discover Stuff’s content and improving their experience when they get there.

Top New Zealand News Sites – March 2016

Nielsen NZ ratings

Source: Nielsen Online Ratings, March 2016. Figures do not include mobile app usage. 

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