Singapore Press Holdings has launched an updated mobile and tablet app to browse The Straits Times classified advertisements.
The app provides a search function for users, allowing them to make targeted searches for various services and items, and email or message those ads to themselves for purchase.
Senior executive vice president of marketing for SPH, Leslie Fong, said that while newspapers were facing challenges from digital advertising, which is often seen as a cheaper alternative, the days of print were not numbered.
“Print advertisements will continue to be relevant, especially if we continue to make them exciting and impactful, through the use of innovative and creative ideas,” he said. “The introduction of this new service is an example of how we make use of technology to enable our print advertisers to reach out to an even larger audience easily.
“So now looking for things to buy in the classified section will be easy – with the search function, you can see all the relevant ads. You can even forward the ads with ease for family members, staff or friends to follow up on the leads.
“From our own readership data, we have found that many of our readers enjoy the look and feel of the newspaper and thus, they prefer to read the e-paper version of The Straits Times even when they are browsing through their mobile devices. As this is our own technology, there is a plan to incorporate this to our news mobile apps so that readers can even search for relevant stories and information in our newspapers.”
The head of SPH Print Classified, Tan Ooi Boon, said the new service bolstered the company’s ambition to assist its customers and readers to find, buy and sell products easily.
“Our mission is to create an effective and relevant marketplace that will serve the buying needs of all customers well,” he said. “By allowing our customers to search for our pages easily, we hope to bring back younger customers who have lost touch with the newspapers and even new readers who will find the new service to be very convenient.”
The new classifieds app is available for free on iOS and an Android version of the updated app will be released soon.
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