Stihl seeks slashers

This full page ad appeared in Sunday newspapers promoting Stihl’s edge in service and pricing.

STIHL Slashed STIHL TrimmersBy positioning the ad in Sunday papers Stihl is deliberately pursuing the ‘weekend warrior’ reader.

First and foremost this ad is an uncomplicated call to action, and relies on ‘assumed knowledge’ of the target audience to position their offer as competitive. There are many elements of this ad that follow our guidelines for effectiveness including judicious editing of unnecessary detail, well organised chunks of information, and a strong image.

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