Running in outdoor and press, the newspaper campaign runs across two consecutive right-hand pages in the business section. The first page establishes the message that most online broker software were made in the 1990s, while the second page introduces NAB Trade, built from scratch and harnessing up-to-date technologies.
The newspaper campaign ran across metropolitan and national markets.
Check out our Creative Benchmarking research into the Banking, Finance and Insurance category, which shows how consumers engage with and act on newspaper advertising. It contains a study that evaluates how consumers responded to NAB’s “break up” campaign as well as newspaper ads from CBA and Suncorp that ran in response.