Artificial intelligence-powered chat bots have been introduced into Facebook’s Messenger app, giving publishers the potential to develop bots that serve personalised content direct to the user.
Bots are software designed to facilitate a conversation-style interaction and can be utilised for subscription content such as weather updates, or for customer-service or commercial interactions.
Facebook announced the bots features at its global developer conference F8. CNN is one of several launch partners for the new feature, CNN Money reports.
CNN’s bot on Messenger serves users related content when they message a topic such as “politics” or pose questions such as “What’s the latest on the 2016 election?”
The company also announced a number of other features at its conference including an open source virtual reality camera and a rights manager tool to help publishers manage and protect their video content on Facebook at scale.
Updated branded content policy
Facebook announced last week it had updated its branded content policy to allow verified pages to share branded content.
The social media giant also announced a new branded content tagging tool which publishers and influencers must use for all branded content, although how broadly that policy will be policed remains to be seen.
The branded content tag is designed to provide brands and businesses with a better understanding of how their marketing initiatives are performing, and introduce more transparency.
The update also prohibits “overtly promotional features” such as persistent watermarks, pre-roll advertisements. Cover photos and profile pictures also must not feature third-party products, brands or sponsors.
“We know that many of our partners have existing partnership deals with marketers, and this update gives them the ability to extend their branded content business onto Facebook,” said Clare Rubin, product manager, and Nick Grudin, VP of Partnerships, in a Facebook blog post.
Facebook’s defines branded content as any posts – whether it be text, photos all forms of video including 360 or Instant Articles – that specifically mentions or features a third party product, brand or sponsor.
For more news from The Newspaper Works, click here.