Research has shown that 75 per cent of Australians are active Facebook users, 20 per cent above the global average.
The ‘Digital in 2017’ report, gathered by social media sites Hootsuite and We Are Social, also found that Australia had 16 million active social media users. The number of active mobile users is not far behind, sitting at 14 million – an increase of 14 per cent from last year.
Changing views on live video
Facebook is changing its approach to video, phasing out live video in preference for long-form, or “premium” content videos.
WAN-IFRA reports that the social media giant is not expected to renew the live video deals it did with publishers last year, and instead will focus on premium content.
In its World News Publishing Focus, WAN-IFRA says Facebook has not revealed the reasons behind the move.
This led to speculation Facebook Live was not gaining sufficient users, or live-streaming was less compelling than the company expected.
Meanwhile Instagram is taking up live video, which will appear in the ‘Stories’ section at the top of the app, disappearing as soon the live stream has ended.
Snapchat Discover cracks down on clickbait
Snapchat is cracking down on misleading and explicit images on the app’s news feature Discover.
The New York Times reports that the changes would restrict publishers from posting images that are suggestive or irrelevant to the article, stating they must have news or editorial value. There would also be restrictions on hyperlinks that redirect from the site to try to eliminate fake news.
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