Social/Search: Apple gets bite of The Oz

Social/Search: Apple gets bite of The Oz

Content from The Australian is now available on Apple’s ‘News’ app following a software update that allows publishers to directly sell subscriptions on the platform.

The availability of paid subscriptions is a positive for publishers, who have favoured content platforms such as Facebook to distribute content and find new audiences.

Publishers have long had concerns about the Apple revenue model for selling subscriptions. The change in direction by Apple means they can distribute both free content and offer subscriber-only access.

Apple News offers a personalised, curated feed of news content and is pre-installed on iPhones.

The subscription feature is available to readers with an upgrade to iOS 10, the latest version of the iPhone operating system.

The service available in Australia, Britain and the United States only.

French snap

French newspaper Le Monde is one of eight media outlets to partner with Snapchat for the launch of its news curation service, Discover in France.

It is the first non-English partnership the video and photo sharing app has made since it unveiled the Discover feature in 2015.

Media companies who have continue to partner with Snapchat include News Corp Australia’s news.com.au, Wall Street Journal, CNN, Daily Mail, and Vice.

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