SMH on top after 12pc jump in unique visits

SMH on top after 12pc jump in unique visits

Smh.com.au has drawn the largest readership of major Australian news sites for August according to the latest Nielsen online audience ratings, vaulting it back ahead of news.com.au.

The online site for major Fairfax metro The Sydney Morning Herald had 350,000 more unique visits in August than in June, an increase of 12 per cent up to 3.85 million unique visitors for the month.

Despite falling behind smh.com.au to second spot in the rankings, news.com.au saw growth in Nielsen’s engagement metrics, with a 13 per cent rise in sessions per person to 12.7 and an 11 per cent increase in time per person to 1.20 hours. News.com.au’s sessions per person was the highest number of any website in the top 10, while its time per person rating was second highest to The Age, which had an average time per person of 1.24 hours.

Ninemsn, ABC news websites and the Daily Mail Australia all saw growth of 4 per cent in unique audience, and were ranked third, fourth and fifth, respectively.

The BBC website was vaulted into the top 10, bumping out The Daily Telegraph, after an 8 per cent growth in unique audience for August.

The Guardian rose two spots in the rankings to seventh, and saw a 4 per cent growth in unique audience from the previous month to 1.95 million visitors.

Top sites by unique audience for news – June 2014

  1. smh.com.au – 3.852m
  2. news.com.au – 3.673m
  3. ninemsn – 3.161m
  4. ABC news websites – 2.615m
  5. Daily Mail Australia – 2.454m
  6. Yahoo!7 – 2.102m
  7. The Guardian – 1.953m
  8. The Age – 1.909m
  9. Herald Sun – 1.727m
  10. BBC – 1.689m

Source: Nielsen Online Ratings, Hybrid data.

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