SMH keeps top spot

Fairfax Media stated today that The Sydney Morning Herald had retained its position as No.1 in total news masthead readership with a cross-platform audience of 5.1 million.

Net weekly readership of print editions of The Sydney Morning Herald was 1.5 million, said the Fairfax Media statement.

It reached more than 1.2 million people in June via mobile or tablet, up 4 per cent year-on-year. A total 3.4 million people accessed smh.com.au on desktop.

The figures come from the latest emma (Enhanced Media Metrics Australia) data for the 12 months to June 2015, which were released today.

The Herald’s sister paper in Melbourne, The Age, achieved a total masthead readership of 3.1 million in June. Net weekly readership was 1.1 million across the week.

The company’s third metro title, The Canberra Times, achieved a total masthead readership of 699,000 in June. Its tablet and mobile audience increased 30 per cent compared with the corresponding period last year, achieving an audience of 168,000. A total 426,000 consumed its content on desktop. In print, its net weekly readership for June stood at 160,000.

Fairfax Media’s finance newspaper, The Australian Financial Review, achieved a cross-platform audience of 1.4 million in June. It reached 184,000 people via mobile or tablet, up 77 per cent year-on-year. A total 427,000 accessed afr.com.au on desktop, which was up 7 per cent on the corresponding period last year. Its net weekly readership stood at 587,000.

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