News sites rebound in Nielsen Top 10

News sites have bounced back from an audience slump in September with nine of the top 10 sites increasing audience in October, according to the latest Nielsen Digital Ratings Monthly.

smh.com.au’s audience increase of 103,000 was not enough to stop it being pushed into fourth place for the first time by the strong gains of ABC News. nine.com.au suffered a similar fate, falling from second to third.

The survey is measured by unique audience. Both SMH and Nine recorded more page views and time spent for each visitor than the public broadcaster.

The audience of Top 10 leader news.com.au dropped from 5.54 million to 5.52 million.

It still leads the pack by a margin of almost 1 million and has the longest time spent per person at 1 hour and 52 minutes.

Melbourne paper Herald Sun jumped from 10th to 7th, overtaking The Guardian and city rival The Age.

The Daily Telegraph dropped out of the top 10, losing out to the BBC.

** Click on the coloured bars in legend to compare data sets **


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