Smells like Christmas spirit

Woolworths has launched a series of scented advertisements as a part of their 2012 Christmas campaign.

Woolworths Scented Christmas PuddingWoolworths rolled out a full-page advertisement scented with strawberries and cream to promote their activation of a strawberries and cream scented wall at Sydney’s Town Hall. A Christmas cake scented execution will run the following week to encourage shoppers to purchase their Christmas ingredients from the grocery store.

The multi sensory experience is expected to aid impact and recall for consumers.

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Download our Creative Benchmarking research across a range of advertiser categories, including the Retail category, to learn how consumers engage with and act on newspaper advertising.

Also, download our 2011 Retail Report which demonstrates why newspapers drive Call to Action for retailers. It features the Action Map, a proprietary newspaper measure which identifies the form of action a newspaper ad is likely to generate. Likewise, find out about the Role Map, which illustrates how consumers connect with newspaper advertising across the Six Strategic Roles.

View our light-read 2011 Christmas newspaper, stuffed full of juicy morsels about what makes newspapers such a compelling medium for advertisers over the festive season.


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