Silly season fixes

Swisse uses contextual placement, handy tips and an editorial feel to position itself as the simple solution to overdoing it this festive season.

Swisse Surviving The Silly SeasonSwisse runs an advertising feature in the Health & Wellbeing section of the newspaper to promote their product range.

The communication, which employs rational messaging, achieves traction by contextualising the message to appeal to the mindset of consumers as party seasons approaches.

See how newspapers effectively deliver complex Health & Wellbeing messaging, on top of driving sales and differentiating the brand, in this case study on Nescafe Greenblend.

Explore our Creative Benchmarking research across a range of advertiser categories, including the Health category, to learn how consumers engage with and act on newspaper advertising.


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