The print ad is a part of a global campaign, launched in 2010, that positions Stella Artois as a premium beer. It was photographed by famous photographer Bert Stern, who recreated a 1960 cover of Vogue. The ad shows a man enamoured with a woman who is drinking Stella Artois beer. The tagline reads “She is a thing of beauty.”
This ad ran in a newspaper inserted magazine (NIM) over the weekend in the Sydney and Melbourne market.
Check out our Creative Benchmarking research into the Alcohol category, which shows how consumers engage with and act on newspaper advertising.