Shakeup in ratings ladder

ABC News Websites unique audience share has fallen 27.2 percent in the latest results from Nielsen, returning News.com.au to its long held first place position. The fall comes after a spike in usage relating to the Australian federal election.

News.com.au has also seen a rise in user engagement with 1hr and 38 mins spent on the site per person, after reclaiming its lead in the Nielsen top ten with a unique audience share of 6.1 million.

Smh.com.au has secured second place in the results with an audience of 5.2 million, after falling below ABC News Websites to third place in July.

Nine.com.au and Daily Mail Australia have retained their fourth and fifth places, respectively, with very small changes in their overall audience share.

The Herald Sun has also moved up two positions, beating out The Guardian and The Age to eighth place. The Guardian has dropped 15.3 percent compared with last month’s audience share, which resulted in the website dropping three positions to ninth place.

Name Unique Audience (000) Page Views Per Person Sessions Per Person Time Per Person (hh:mm:ss)
news.com.au 6104 47 11.88 01:38:18
smh.com.au 5214 25 8.81 00:46:52
ABC News Websites 4731 22 9.14 00:28:28
nine.com.au 4480 37 13.19 01:19:03
Daily Mail Australia 3208 33 11.27 00:50:09
Yahoo7 News Websites 2840 13 7.89 00:14:49
BBC 2553 30 9.76 00:40:27
Herald Sun 2541 20 7.41 00:28:55
The Guardian 2489 16 11.82 00:43:11
The Age 2428 35 11.94 00:50:09

Nielsen Digital Ratings (Monthly) – August 2016

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