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Trending Media Release
1st Nov

Nine in 10 under 40s engage with news every month, more than any other chan...

A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news.

Nine in 10 under 40s engage with news every month, more than any other chan...

A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news.

Research Fact Packs
10th Nov

Fundamentals: Facts and stats H1, 2020
Fundamentals: Facts and stats H1, 2020

Trending Media Release
27th Sep

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Austr...

A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate to 80% or more as quickly as possible.

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Austr...

A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate to 80% or more as quickly as possible.

Case Studies Case Studies
9th Oct

Maserati x Good Weekend
Maserati x Good Weekend

Trending News
14th Sep

In print we trust; Coles ups ante on comms during Covid

At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.

In print we trust; Coles ups ante on comms during Covid

At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.

Category Intel Travel
2nd Sep

Travel: News brands the preferred advertising destination for reaching high...
Travel: News brands the preferred advertising destination for reaching high...

Trending News
8th Sep

New ThinkNewsBrands campaigns features top CMOs to highlight the power of n...

ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers

New ThinkNewsBrands campaigns features top CMOs to highlight the power of n...

ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers

Trending News
8th Sep

CMOs on the power of news advertising by Edge for ThinkNewsBrands

ThinkNewsBrands, representing premium news publishers, has launched a campaign to showcase the power of advertising in news featuring Australia’s top marketers.

CMOs on the power of news advertising by Edge for ThinkNewsBrands

ThinkNewsBrands, representing premium news publishers, has launched a campaign to showcase the power of advertising in news featuring Australia’s top marketers.

Trending Media Release
7th Sep

CMOs showcase the power of news advertising in new campaign from ThinkNewsB...

The campaign features marketers from brands including Nissan, Samsung and Marley Spoon outlining how they have used news to great effect.

CMOs showcase the power of news advertising in new campaign from ThinkNewsB...

The campaign features marketers from brands including Nissan, Samsung and Marley Spoon outlining how they have used news to great effect.

Trending News
1st Sep

Agencies and marketers have an important role to play in the future of Aust...

To ensure trusted, reliable news remains available to us and the generations to come, advertisers and agencies have an important role to play.

Agencies and marketers have an important role to play in the future of Aust...

To ensure trusted, reliable news remains available to us and the generations to come, advertisers and agencies have an important role to play.

Trending Media Release
23rd Aug

More than 20 million Australians continue to read news

In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+.

More than 20 million Australians continue to read news

In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+.

Trending News
23rd Aug

Digital news reaches 90% of Australia

The first release of readership figures produced by Roy Morgan for ThinkNewsBrands show news reaching 97% of the Australian population aged 14+.

Digital news reaches 90% of Australia

The first release of readership figures produced by Roy Morgan for ThinkNewsBrands show news reaching 97% of the Australian population aged 14+.

Trending News
9th Aug

Why The Ad Industry Needs More Of A Collective Consciousness

Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.

Why The Ad Industry Needs More Of A Collective Consciousness

Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.

Trending Media Release
2nd Aug

Nicholas Gray appointed Chair of ThinkNewsBrands board

Industry organisation appoints top news executives as chair and new board member.

Nicholas Gray appointed Chair of ThinkNewsBrands board

Industry organisation appoints top news executives as chair and new board member.

Trending News
28th Jul

News advertising outperforms Facebook, YouTube

Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.

News advertising outperforms Facebook, YouTube

Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.

Trending Media Release
26th Jul

Advertising in news outperforms Facebook and YouTube

The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms.

Advertising in news outperforms Facebook and YouTube

The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms.

Category Intel Retail
26th Aug

Retail: News media readers ready to renovate
Retail: News media readers ready to renovate

Trending News
19th May

Peter Field says the evidence to invest in this channel is “unarguable”

The Godfather of effectiveness Peter Field says analysis of the IPA Databank presents, “An absolutely unarguable story for the inclusion of news brands in media schedules,” with advertising that includes news in the media mix more likely to lead to major long-term business effects.

Peter Field says the evidence to invest in this channel is “unarguable”

The Godfather of effectiveness Peter Field says analysis of the IPA Databank presents, “An absolutely unarguable story for the inclusion of news brands in media schedules,” with advertising that includes news in the media mix more likely to lead to major long-term business effects.

Trending Media Release
22nd Apr

Industry to move to a Total News metric

ThinkNewsBrands has today announced the appointment of Roy Morgan to oversee news readership measurement from 1 July. As part of this decision, emma will be retired.

Industry to move to a Total News metric

ThinkNewsBrands has today announced the appointment of Roy Morgan to oversee news readership measurement from 1 July. As part of this decision, emma will be retired.

Trending News
22nd Mar

Changing CMO perceptions of news as an advertising platform

Following new research into the effectiveness of news as an advertising channel, Vanessa Lyons says marketers need to rethink their media mix – because 10 million Australians are paying attention every day of the week.

Changing CMO perceptions of news as an advertising platform

Following new research into the effectiveness of news as an advertising channel, Vanessa Lyons says marketers need to rethink their media mix – because 10 million Australians are paying attention every day of the week.