Social & smart
Publishers are embracing social media to create a two-way conversation with their audience.
Digital
Ad blockers: the extent of the problem and how to deal with it
The impact of ad-blocking on global advertising revenues is growing rapidly. BRIAN ROCK looks at the scope of the problem and what can be done to deal with it.
Risky business
More than four million policy holders are constantly reviewing insurance options, as premiums increase and competition becomes greater. Our insights team explains how newspaper media ads influence their thinking.
Print a recipe for success in reaching foodies
Food is a national obsession, but what ingredients we buy and how we prepare them are influenced by journalism across print and on digital platforms - with three million Australians picking up a food and wine section of printed newspaper each month.
Copping it C-sweet
Business sections in newspaper media pay dividends for advertisers chasing wealthy investors and C-suite executives, with six million high-profile readers each month.
Frequent flyer rewards
Airlines and travel companies can grow their business using newspaper media. emmaTM data reveals that frequent flyers are also regular readers of newspaper media, with money to spend.
Print media pushes campaign to 316pc return on investment
A campaign for Tourism New Zealand by leading creative agency Whybin/TBWA took advantage of newspaper media to deliver a massive return on investment of 316 per cent. Adrian Fernandes explains how it was done.
Why tech-buyers love print
Gadget lovers also love their newspapers. Adrian Fernandes discovers the majority of tech-buyers will use print media to make their purchasing decisions.
Choosing cruises and picking packages
According to emma data, the travel section of a newspaper is read by 7.2 million Australians each month and influences what consumers look for when planning or booking their next holiday.
Window shopping: department stores still big business
Department stores need mass-reach media to communicate their offers and newspapers perform this role effectively, reaching 83 per cent of the population every month.