The end of financial year (EOFY) is one of the busiest periods for car advertisers as they try to hook buyers with low interest on finance and knock down prices. ADRIAN FERNANDES picks some standout examples of print ads produced by car brands in recent weeks.
Rival online betting companies use print and digital media to win over punters, with excellent tactical ads that appear to be kicking marketing goals.
Coca-Cola South Pacific is set to launch a multimillion-dollar, multiplatform advertising campaign for its new Coca-Cola Life soft drink, which includes a significant purchase of space in News Corp Australia mastheads.
Prestige German car maker Audi has teamed up with Fairfax Media to produce a ‘Long Read’ series of articles.
Etihad Airways has launched a new global brand campaign this week starring actress Nicole Kidman in a role which has seen her featured in major newspapers across Australia.
The Australian National Broadband Network launched a new series of newspaper ads this week to support its local area marketing efforts, showing how print provides an outstanding platform for targeting users in specific localities.
Channel Ten uses Masterchef as part of their strategy to gain a broader audience than they have previously targeted.
Honda have used a four page gatefold in the Good Weekend to celebrate the launch of the new Accord.
Commonwealth Bank places simple ads to highlight their recent win in the Money Magazine Awards.
Echo Entertainment and Crown are fighting it out to become NSW’s premier gambling and entertainment brand.